For the last 42 years Firstflex Cables, a New Zealand owned family business, has specialised in supplying an extensive range of industrial flexible cables. Recent developments now see Firstflex broaden its offerings with easy access to industrial electrical cables and components.
This expanded industrial offer is the result of the recent acquisition of Electrex Manufacturing Ltd by Firstflex, which brings a group of additional quality brands including Scame, Electrex, Electroflex, Connectwell, Gentech and Tibox under the Firstflex banner, says Firstflex general manager Chris Burgess.
“While Firstflex has enjoyed continued growth over recent years, it was time to expand our offerings. Electrex – another New Zealand owned company – was the perfect fit. Not only will this allow us to offer a complete solution, it also provides opportunities for our team to develop and grow within the business.”
The purchase of Electrex also has provided the company with an entry into manufacturing and vassembly products made under the Electrex brand. These include meter boxes, custom-made builders’ temporary power supplies, traffic and street light assemblies, generator changeover switches and a range of power supply options for motorhome, camping and marinas.