Text-based advertising
Text-based advertising credibly presents information to the customer that gives
them a greater understanding of a product or company and an insight into how this
product or company can provide them with the solution they are seeking. A product’s
features and benefits can be explained and third party evidence offered as validation
of value. Positive perceptions can be enhanced and barriers to sales overcome.
Types & Rates
PROFILING
Single or double page, colour, presented in ElectroLink’s news format and font.
These company, product or project profile pages can be used to position, explain
and create interest. It is not PR. 650 words with one colour photo. Editorial conditions
and production charges may apply.
|
Single page:$2,850Double
page:$5,000
|
COMPANION PACKAGE
Presented as a colour double page spread. 1 page display ad and 1 page integrated
text ad combined. Provides for ongoing brand awareness and positioning along with
quality product information, specifications, features and benefits. Editorial conditions
apply. Production charges may apply.
|
$5,225
|
|
OTHERS – Tailor made packages are available
to suit all requirements.
|
|
Profile example
Companion package example
Notes:
All prices exclude GST.
Editorial control
of all text-based advertising remains with the editor to ensure readability and
adherence to structural guidelines.
Text-based advertising is not agency commission
bearing.